Custom Research Solutions and

Data-Driven

Strategic Consulting

We have a vast and powerful toolbox of research, analytics, and consulting tools at our disposal.  Our experts are masters at using these tools to craft the optimal solutions for our clients' unique business challenges and organizational needs.  Some of the common types of issues we are called upon to assist with appear below.

 

Advertising

  • Messaging

  • Collateral Development & Testing

  • Ad Effectiveness & Tracking

Branding

  • Equity

  • Positioning

Consumer Market

  • Segmentation

  • Competitive Landscape Assessment

  • Decision Journey

  • Funnel Tracking

  • Needs Assessment

  • Awareness & Perceptions

  • Experience

Employee

  • Satisfaction

  • Organizational Alignment

  • Training & Needs Assessment

New Product

  • Naming

  • Positioning

  • Pricing

  • Packaging

  • Product Development

  • Innovation/White Space

Image by Riccardo Annandale